FOSDEM : LibreGraphics

Français

Il y a beaucoup de choses à dire sur la dernière édition du FOSDEM, qui s’est tenue à l’Université Libre de Bruxelles le week-end du 5/6 février… Je compte faire une série de posts sur la question.

Le FOSDEM est un bon endroit pour découvrir toutes sortes d’innovations. L’une des présentations éclair les plus intéressantes était un exposé sur LibreGraphics, un nouveau magazine pour les graphistes qui utilisent des logiciels open source.

Le magazine a une stratégie de promotion radicale : la moitié des exemplaires imprimés est donnée, gratuitement, à des fins de publicité. Évidemment, tout cela ne nourrit pas son homme, et l’équipe de rédaction sollicite également des dons sous forme directe (ils ont également fait un appel à texte et à des contributions diverses).

Il est intéressant de voir l’évolution des modèles économiques. Le mélange entre don à des fins promotionnelles et vente n’est pas nouveau, dans l’édition ou ailleurs. Mais proposer 50 % du nombre d’exemplaires en distribution gratuite représente une belle augmentation de la proportion habituelle, et je me demande si l’appel direct aux dons, d’un montant laissé à l’appréciation du donateur, va se généraliser.

Le magazine, en tout cas, vaut la peine d’être vu : http://libregraphicsmag.com. Le code-source est disponible sur Gitorious (modifié après le commentaire de Ginger Coons).

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English

There are many things to say about FOSDEM’s latest edition, which took place at ULB on February 5th and 6th – I intend to write a series of posts about it.

FOSDEM is a good place to find out about all sorts of innovation. One of the most interesting lightning talks was a presentation of newcomer magazine LibreGraphics, for graphic designers who use open source software.

The magazine has an agressive advertising strategy: half of the printed copies are given, free of charge, for promotional purposes. The team isn’t making a living out of it, of course. They asked for direct donation, on top of submissions and miscellaneous contributions.

It is interesting to see how economic models evolve. The combination of promotional gifts and selling is not new in publishing, or elsewhere. Yet, giving away 50% of the number of copies for free represents a hefty increase of the usual proportion and I wonder whether the call for direct donation, for a amount that donators are free to determine, is going to become a staple.

It is well worth checking out the magazine: http://libregraphicsmag.com. Source code is available on Gitorious (edited after Ginger Coons’ comment).
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Italiano

Ci sono tante cose a dire sull’ultimo FOSDEM, avvenuto all’Università Libra di Bruxelles nel 5/6 febbraio… Penso di farne una serie di articoli.

Il FOSDEM è ottimo per scoprire nuovi invenzioni e prodotti. Una delle migliore intervenzioni veloce fu une presentazione della nuova rivista LibreGraphics per i grafici che usano dei software open source.

La rivista tiene una strategia promozionale radicale: il mezzo del numero di esemplari imprimati viene data gratuitamente per farne la publicità. Va senza dire che la redazione non ha un salario, e sollicita anche dirette donazioni, oltre a testi e contribuzioni varie.

E’ interessante osservare l’evoluzione dei modelli economici. Combinare vendita e distribuzione gratuita non è una strategia nuova, che se fosse per l’edizione o altro. Ma offrire 50% del numero d’esemplari gratuitamente è una bella aumentazione della proporzione abituale, e mi chiedo se la domanda diretta per i donazioni (di una somma che il donatore scelte se stesso) va a generalizzare.

La rivista merita di essere vista: http://libregraphicsmag.com. Il codice fonte si può consultare su Gitorious (modificato dopo il commentario di Ginger Coons).

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2 thoughts on “FOSDEM : LibreGraphics

  1. Actually, the source is on Gitorious. Right here: http://gitorious.org/libregraphicsmag

    And of the 50% of copies we hand out, the majority don’t go to promotional purposes, but to students at post secondary art and design schools who we feel are excluded from the purchase of normal design magazines because of the high price tag.

    -ginger coons
    (one of the editors)

    1. Thanks for your comment, Ginger. You can argue that even if those copies are given to students who could not normally afford pricey art magazines, giving them away contributes to making LibreGraphics known, so that it is a form of promotion (being nitpicky here) – on top of being a way to inform the very public who should have access to art magazines for themselves. Anyway, I really liked LibreGraphics and its take on creation; one of the aims of this post was to make it known, the other being to ask questions on new models for funding artistic creation.

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